From across the pond - a chat with Aurélie Estevecorena

Outi Päivinen

by Outi Päivinen

We have a chat with our Managing Director Aurélie who's keeping the ball rolling in the US.

Greetings from the Lone Star State, where we recently moved closer to our clients; it almost felt like homecoming for our Managing Director Aurélie, who used to study in Texas as an exchange student.

Hey Aurélie, could you share some light on why you decided to open an office in Dallas? You used to work at the Helsinki office, right?

Aurélie: Sure! Yes, I was based in Helsinki but spent the last few years looking after our US clients remotely. This involved a lot of traveling back and forth and many late night calls and meetings. Deep down, we knew that in order to properly nurture and grow the business, we had to be there in person. Despite all the new tools and communication technology out there, there is nothing that beats good old fashioned face time. That’s why we decided to bring the business closer to some of our key clients; and in Dallas, the focus is mainly in the restaurant industry.

Cool, so you’re now breathing in the Texas air to the fullest. How has it been so far?

A: It’s been great, both professionally and personally. Texas can be really contagious - people here are really friendly, genuine and always willing to lend a hand if needed. And there is plenty to explore!

Sounds like a nice place to live. So what have you been up to lately? Riding around on horseback?

A: Well not quite (yet). I recently went to Big Tex, the State Fair of Texas, featuring crazy foods like Smoky Bacon Margarita, Cookie Fries and this year’s winner: Fried Jell-O. I went to see a high-school football game on a Friday night - a real version of Friday Night Lights and also got the chance of a lifetime to see the Dallas Cowboys at AT&T Stadium. That was something!

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Big Tex: State Fair of Texas

What’s next for a Texan gal?

A: Well, it’s been all about the holidays here lately: Thanksgiving is coming up, and Christmas celebrations as well! Can’t wait to see all the massive Christmas lights covering the malls and the houses. The holidays are a good reminder that, business wise, it’s already time to reflect on what has been achieved this year, lessons learned, and start planning for next year. It’s my favorite time of year.

What is a regular work day like?

A: No two days are the same, but there is a general routine. I usually start the day quite early from home with some calls back to the HQ. After that, I usually take a couple of hours getting ready in the morning, I might run an errand or tend to some personal business, then I am out the door either to our new office in Plano, or directly to our client premises. I work out of the Boston’s office once or twice a week; it’s a great opportunity to collaborate closely with clients. The afternoon is usually my busiest time, to work on projects and meet new local prospects. I do a lot of driving around town, which I enjoy as long as I have good music.

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Cityscape of Dallas

What’s your favorite thing about Luxus?

A: Where to start… The extremely talented and fun colleagues I’ve been privileged to work with and call my friends; the opportunities that I have been granted; how international we really are for such a small company; the trust and confidence we have in our employees; the hard work and grit that unifies us; I could go on and on.

What’s best part of your job? Are there any challenges?

A: The best and worst parts of my job are one and the same - there is no manual written for this. I love working independently, and having lots of diverse activities in my days. I love that in our field, there is always something to learn - it’s certainly never boring! The last few months have also been challenging with lots of new situations to handle on my own, but I figure it’s through those challenging times that one grows and improves!

Thanks for the interview Aurélie!