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Newsbytes | Week 2

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by Pinja Virtanen
on

Just as promised, we’re back with our top picks of the past week's biggest news.

 

Publish or perish

A paradigm shift from marketing to publishing is pressuring companies to rethink their content production processes. With Forbes’ long-awaited Publish or Perish CMO Roadmap available for purchase, we're happy to announce that our very own Drafthorse was selected as one of the marketing automation tools reviewed in the report. The roadmap is based on over 400 expert interviews delving into the best practices of modern content production. The report outlines the key steps for reengineering, systematizing, automating marketing content operations and establishing a scalable enterprise publishing process. Download the executive briefing for free, or take our fearless stallion for a spin by requesting a demo.

  

The advertising industry is finally catching up

On Monday, the Cannes Lions Festival announced that it will be introducing a new award category labeled ‘Digital Craft Lions’. According to Adweek, the new category will focus on recognizing digital marketing campaigns for their overall execution and user experience, rather than emphasizing the creative concept. For natively digital marketing agencies like us, Cannes’ new ideology is hardly a stranger. However, we’re happy to see that the advertising industry at large is slowly shaking off some of its inherently outdated attitudes, and encouraging agencies to work towards digital marketing that goes beyond good ideas.

 

CES 2016 highlights

We couldn’t resist bringing it up again. Last week, we shared our early observations and predictions for the 2016 Consumer Electronics Show in Las Vegas. However, with the tradeshow done and dusted, we wanted to take a look at some expert takeaways and consumer insights from this year’s event. Beyond virtual reality and the connected home, it looks like 2016 may well become the year of the autonomous car, with 52 percent of consumers saying that they would be comfortable riding in a self-driving car. Another interesting observation relates to YouTube’s annual 50 percent growth, promising great things for the future of video marketing.

 

An ode to omnichannel retail – and marketing

With Christmas nothing but a distant memory, Marketing Week went ahead and reviewed the Q4 performance of British High Street retailers. The overwhelmingly obvious conclusion was that digitally driven omnichannel strategies are currently the winning model in modern retail. When it comes to the season's highest performers, department store chain John Lewis seems to have gotten their channel strategy down to a T. Interestingly, though, the retail chain's marketing efforts continue to rely heavily on a single Christmas ad on TV, which implies that even better results await in the coming year if the company manages to spread its famous Christmas cheer to multiple channels.