We’re back with a review of the past week’s biggest news. This time, we were eager to discuss some early feedback on Facebook Reactions, take a quick look at an emerging trend in retail technology, and analyze the changing face of MWC 2016.
Reactions on reactions
Everybody – and we mean everybody – is talking about Facebook Reactions and their long-awaited debut earlier this week. Contrary to our speculation a few weeks back, the new like-button and its five sidekicks have been welcomed without much criticism. Although digital media outlets can’t seem to stop writing about the new virtual emotions (and again, we really mean that they are having a hard time containing themselves), our favorite story so far has painted a different picture, quite literally. Instead of offering the readers some tired tips on how to avoid pissing off their Facebook friends, Mashable’s Peter Allen Clark had the good sense to come up with ten additional – and extremely useful – reactions. Enjoy!
The best of MWC
While the Mobile World Congress may traditionally have been about… you guessed it: mobiles, this year we saw much more than just your average smart devices. As Gizmag reports, the four-day event in Barcelona featured a host of gadgets ranging from a home security robot to virtual reality headsets, and from a 360-camera to a laptop/tablet hybrid. Furthermore, it appears that the conference has transformed from a tech-heavy telecommunications fest into an open playing field for device manufacturers to creative agencies alike. Once again, we were happy to see that the dinosaurs of our industry are finally recognizing that there’s more to marketing than TV ads.
The newest trend in retail tech
We’ve been saying this for some time now: technology has the power to revolutionize the retail industry. And much like MasterCard’s recent native ad piece suggests, we believe that IoT and connected devices are the next big things in the category. When it comes down to the details, the latest hype seems to focus on secure payment authentication, which MasterCard has approached by introducing an innovative identification method: selfies. With competitors like HSBC already playing with voice and fingerprint authentication, soon we will literally be able to authorize payments with nothing but our DNA – or in MasterCards case, a picture of it.
Brand advocacy done wrong
Little did Talia Jane know, that when she wrote an open letter to Yelp CEO Jeremy Stoppelman, describing the personal sacrifices she’s had to make to support herself with her meager salary, she would get fired. Although Yelp’s representatives insist that her dismissal had nothing to do with the letter, we find the sequence of events a little too convenient. While some see Talia as an ungrateful brat and her situation as nothing more than slightly unfortunate, there’s another, darker side to the story. With Yelp’s recent announcement to move their customer service reps to Arizona, where the same wages will go that little bit further, it seems safe to assume that the new office won’t be flooding with job applications. And that’s the price of being a greedy corporate citizen.