As with every release of Adobe Experience Manager (AEM), expectations for the latest release of AEM 6.5 have been high here at Luxus. We've been looking forward to new features that will empower us to help customers in even better ways. So now that we've finally got our hands on it, let's explore five enhancements and features that deliver some amazing new value.
Highlights from the Adobe Experience Manager (AEM) 6.5 release:
Before we get stuck in, here's a quick run-down of the four main areas Adobe has focused on in AEM 6.5:
- Content velocity: Content velocity reflects marketeers' need to keep pace with increased expectations to deliver more personalized and journey-adapted content.
- Fluid experiences: This goes hand-in-hand with content velocity and is Adobe's way of describing the process of combining profile data with content to create experiences that just feel right and have higher conversion rates.
- Experience intelligence: This area focuses mainly on asset management, and how we apply Artificial Intelligence to improve user experience.
- Cloud agility: The cloud is an integral part of AEM, and Adobe has been improving performance on several fronts to make IT work more closely with marketing and business.
The five features I've picked out don't necessarily cover all of these areas, but they're an important starting point to get under the skin of this release and understanding the future focus of AEM sites.
With 1345 enhancements, fixes and features included in AEM 6.5, there was no shortage of things to chose from. Here are the five highlights that we at Luxus are most excited about.
1. Single Page Application editor
The most anticipated new feature of AEM 6.5 is most definitely the SPA support. If that's not already ringing celebration bells for you, here's a bit of context.
The big change in 6.5 is that AEM now automatically recognizes the content in a SPA. This allowing marketeers and content editors to edit the application content in their familiar AEM user interface. This lets them work on what they are good at and - with no developer time needed - maintain the content velocity required nowadays.
2. Connected Remote Assets Servers
Enterprise assets are generally not organized by a site, and hardly ever stored in one folder. This makes moving them to the same DAM so they can be used a time-consuming, operations heavy process. It also tends to promote an inefficient, dispersed asset structure with many duplicates.
This new feature allows your site's environment to search, retrieve and display assets from remote asset servers. This eliminates the risk of duplication and gives you one view of all your assets, even though they're technically dispersed.
A classic example is where the DAM for the public website was on one instance but then have a separate one for the intranet. This new feature really improves asset management for enterprises dealing with separate asset servers.
3. Smart Video Crop
With the bandwidth increasing every year, dynamic media is on the rise. Video in particular has high customer engagement ratios, so any enhancements in this area are very welcome indeed.
This feature is best explained by the GIF below. It’s easy to understand what the purpose is, keeping the point of interest in focus.