Delivering a unified brand message in the integrated media landscape, cross-market and cross-culture is the key to global marketing success. Drafthorse helps brand owners set the rules by which brand users play. Always keeping your assets on brand.
Master assets become available for adaptation as soon as the original creative has been approved. This helps you make better use of your designer talents' time.
Adapting to multiple markets and creating content for all channels is time-consuming, which translates as increased production costs. Drafthorse revolutionizes the traditional production process by eliminating graphic production and significantly cutting your price per asset.
Proven track record of increased user satisfaction. Your employees and partners will appreciate the intuitive UI and single login for all their marketing needs.
Drafthorse's extensive reporting offers the brand owner real-time visibility of asset creation all over the world.
For the first time, brand owners get access to comprehensive statistics on which assets perform well and which do not.
Drafthorse streamlines the workflows from original creative asset creation to global distribution, and from localization to creative variant adaptation. This is achieved by solving known pain points and automating repetitive tasks.
Designers can use their preferred graphic design software to create the assets and upload them directly to Drafthorse.
Brand owners can set the business logic with Drafthorse's built-in rules engine.
Users can quickly and easily create as many marketing assets as they like without additional direct costs.
Final assets are delivered to media and printing houses in their required formats.
With Drafthorse Nissan has been able to create and maintain cross-market brand consistency in dealer marketing like never before. Drafthorse provides us with a user-friendly admin interface and real-time statistics of dealer activity.
- Anna van den Brom
Retail Marketing Manager, Nissan Nordic Europe
Drafthorse has all the elements you need to create, manage and publish your marketing assets, wherever and whenever you need them.
Source assets can be created with the software your designers know and love. They can use InDesign, Illustrator, PhotoShop, Edge Reflow, or an HTML5 content creation tool, among others. No need to learn new software, tools or apps.
Drafthorse's flexible templating engine enables the localization and adaptation of all assets. The templating engine enforces all defined business rules. It supports master and child templates with inheritance, cross-format sub-templating, multiple parameter types, and more.
The modern user interface makes Drafthorse approachable and easy to use. A single process allows the user to create assets to any media.
Import your organizational and collaborator hierarchy, and access rights will be managed accordingly. Drafthorse adapts to any organizational structure.
Pick any language – Drafthorse supports it. Left to right, right to left, up or down. Both the UI and the assets work in any language.
With Drafthorse you can produce a variety of digital assets including banners and emails in HTML5, JPEGs, and even Flash.
Drafthorse comes with a buit-in Digital Asset Management system. If you already have a DAM solution, such as Experience Manager, Drafthorse can be plugged right into it.
Save your source assets and drop them into the background upload queue. Assets become globally available in an instant.
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