In 2017-2018, we helped travel technology giant Amadeus redefine their digital presence as part of the Amadeus Digital Ecosystem project, including a full-scale renewal of their digital design system.

In support of this ambitious goal, we created the Amadeus Digital Design System. This web-based resource enables Amadeus teams and partners to familiarise themselves with and apply the key principles and techniques that define the new design system.

The Ecosystem project required a complete design overhaul, including the introduction of new iconographic and typographic systems. The new design hinges on space and simplicity, with a lot of attention given to creating a clean and user-centric digital experience. That said, the design system like the design itself had to be simple, intuitive and easy to navigate.

The resource is freely accessible to Amadeus teams and provides in-depth information on every aspect of the Amadeus visual identity. Users can explore pages of educational content dedicated to individual UI elements, best practices and powerful design concepts.