We distilled our creative approach into a comprehensive digital design system for Amadeus
Supporting Amadeus’ updated infrastructure with user-centric design
In 2017-2018, we helped travel technology giant Amadeus redefine their digital presence as part of the Amadeus Digital Ecosystem project, including a full-scale renewal of their digital design system.
In support of this ambitious goal, we created the Amadeus Digital Design System. This web-based resource enables Amadeus teams and partners to familiarise themselves with and apply the key principles and techniques that define the new design system.
The Amadeus Design System is freely accessible to Amadeus account holders, encapsulating our approach to user-focused web design. The System outlines our methods for creating clean, intuitive and accessible digital experiences – and its fully optimised for mobile.
Defining and codifying our design system
The Ecosystem project required a complete design overhaul, including the introduction of new iconographic and typographic systems. The new design hinges on space and simplicity, with a lot of attention given to creating a clean and user-centric digital experience. That said, the design system like the design itself had to be simple, intuitive and easy to navigate.
The resource is freely accessible to Amadeus teams and provides in-depth information on every aspect of the Amadeus visual identity. Users can explore pages of educational content dedicated to individual UI elements, best practices and powerful design concepts.
Great design relies on great development to be fully realised. As such, the Design System includes an interactive code snippet, and detailed information on the behaviours of 50+ components.
Ensuring design consistency now and in the future
Our content and design teams created the design system to give a simple introduction to high-level aspects of modern web design. It is a ‘living’ resource, built to support the addition of more content in the future.
Over the course of the Digital Ecosystem project, our design team crafted a consistent, user-centric digital experience. The Amadeus Design System encapsulates every piece of this puzzle, giving users the knowledge needed to replicate and master the design principles that define the refreshed Amadeus digital identity.
The Amadeus Ecosystem demanded quality design and our in-house creatives were more than capable of providing it. The Design System is testament to their knowledge and skill.
We always place user expectation and needs at the heart of our decision-making. The Design System is as intuitive and simple to use as the modern visual identity it documents.
Our designers, content editors and developers obsess over the small details of their work. The Design System showcases this commitment at every level of its presentation.