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Always-on digital operations behind Nokia phones

Delivering in 30+ languages across 80+ markets

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Context

Inside our global digital-as-a-service solution

Efficient. Engaging. Effective.

Nokia phones has long been an iconic Finnish brand. So, when HMD Global began preparing to bring it back to the international market, we were delighted to get involved as their global digital operations partner.

With a presence planned in 70+ markets and 31 languages, it was clear the traditional agency model wouldn’t deliver the cost and operational efficiency HMD Global needed.

We’ve been pioneering digital-as-a-service solutions since 2001. So, our proven record of operational excellence made us HMD Global’s natural choice.

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Scope

Always-on in over 80 markets worldwide

Excellence on call

HMD Global needs a partner who can routinely deliver technical and design excellence at global scale. The scope of our work with the company is vast and has grown from website design and social content creation in our early days, to a current focus on EDM production, eCommerce promotional asset creation and managing global digital marketing translation.

At the same time, they need the agility to respond to local markets needs fast, and effortlessly resolve localisation and translation issues.

Our solution, based on a simple helpdesk model, gives markets a single point of contact for every task. Behind it stands a dedicated team of digital managers, web analysts, copywriters, developers and designers.

Our goal together: to create beautiful work that delivers beautifully.

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Value

Delivering day after day

Simplicity. Clarity. Performance.

The core value of our work is built around ensuring HMD Global’s day-to-day marketing operations go off without a hitch. We help manage all digital channels (web, mobile, community forum, eCommerce), supporting global markets with web tickets, web analytics, translation management, CMS operations and more.

All this happens within a strict framework of Service Level Agreements. Bringing simplicity, clarity and performance to HMD Global’s worldwide marketing operations.

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Why Luxus

Simplicity

Our digital-as-a-service model gives 80+ market teams a single point of contact, making it easy for them to generate the campaigns they need.

Operational excellence

We manage the technical and logistical challenges of creating thousands of communications in 30+ languages – on time, on budget, on demand.

Scalable model

Centralising marketing asset design and production has helped HMD Global manage and execute a large volume of activity whiling enjoying significant economies of scale.