Site design and Hubspot CMS for pan-European fintech roll out.
Opening new markets
Mash is a convenient new way for shoppers to buy the things they love. They’re a fintech company, but they’re definitely not a bank. So as they expanded into new European markets, they needed a fresh, fun look to explain their concept and bring their offer to life.
At the same time, we were briefed to update their web presence to make controlling marketing operations flexible and intuitive, without the need for in depth technical expertise.
The project consisted of full architecture design, including the creation of a new illustration and iconography style within existing guidelines. The challenge here was to simplify the product story to make it fun and easy to understand while including all the information needed to treat customers fairly.
Applying a modular design approach made for reusable elements which results in shorter design and development timelines. This process also ensures the highest level of consistency across the site which is essential for user experience.
Content Management System
Mash needed to update their tech stack to make their web operations simpler, faster and more efficient as they rolled out their new site in four languages. After evaluating the options, we recommended the Hubspot CMS because it combines a cost-effective SaaS model with important features like Global Content Delivery Network, 99,99% uptime and cache optimization.
We also made sure that the Hubspot implementation integrated seamlessly Mash’s Customer Relationship Management solution, allowing them to use their customer data to deliver richer marketing experiences.
This was a key focus for Mash, so it was essential that the front end designs made it easy and intuitive for marketers to author new experiences. As well as delivering this, we created training sessions to ensure the Mash team was ready to continue marketing and content operations in the new environment from day one.
Ensuring design consistency now and in the future
The new website and CMS were central to Mash’s plans to roll out in new markets, starting with Spain. Our solution created the idea selling platform to engage their target audience empower Mash marketeers to create new experiences quickly and easy. Cutting the time to market also adds value to the user experience and marketing effort while reducing costs.
The implementation needed the flexibility to incorporate evolving requirements while adhering to a strict timetable. Our full team is experienced in scrum methodology and all our projects managers are certified. Applying an agile approach is second nature for our team.
Our world class designers are highly experienced in meeting the full spectrum of requirements of a 360 digital rebrand. Making it all work together is the challenge in such a project, and our design department scores top marks in meeting clients’ operational requirements while delivering best in class user experience.
Luxus developers work hand in hand with the design team, creating the synergy necessary to successfully implement a Hubspot redesign while making sure the CMS is intuitive and easy to use. All our developers are Hubspot CMS certified and know the system ins and outs guaranteeing an efficient and effective implementation.